Dirty Pretty Hippy

PRODUCT DEVELOPMENT, BRAND DESIGN, PACKAGING

DPH PHILOSOPHY

In a growing natural beauty market, where purity is often defined by what's left out and the promised benefits of what remains can sometimes be misleading, it's easy to lose sight of the real ingredients that nourish your skin, balance your mind, and remind us that true natural beauty comes from within.

At Dirty Pretty Hippy, we don’t focus on clean living, abstinence, or trying to hold back the years. Instead, we are all about nurturing the mind, body, and soul to live a balanced, authentic life.

Inspired by the seven Chakra affirmations—I understand, I see, I speak, I love, I do, I feel, I am—each of our carefully crafted oil blends is paired with a simple meditation, designed to strengthen the core values of the mind and body.

Our values are wrapped in a fictional tale, yet they are a tribute to the true liberal female counterculture—radiating natural beauty from the root, through the core, and beyond the crown.

Dirty Pretty Hippy will launch in 2021 as a non-profit company, with a mission to inspire and empower through natural beauty and mindful living.