Dirty Pretty Hippy

PRODUCT DEVELOPMENT, BRAND DESIGN, PACKAGING

DPH Philosophy

In a growing natural beauty market where purity is defined by what’s left out and the misleading benefits of what remains, it is easy to lose sight of the real ingredients that nourish your skin, balance your mind and that, ultimately, natural beauty can only come from within.

Dirty Pretty Hippy is not about clean living, abstinence, or holding back the years. It is about nurturing the mind, body and soul to live a balanced life.

Centred around the seven Chakra affirmations; I understand, I see, I speak, I love, I do, I feel, I am; each oil blend is paired with a simple meditation to help strengthen the core values within the mind and the body.

Our values are locked within the layers of a fictional tale but are ultimately a nod to the true liberal female counterculture who radiate natural beauty from the root, through the core and beyond the crown.

Dirty Pretty Hippy will launch in 2021 as a non-for-profit company.